How to Crush Your Next Launch

There is nothing worse than spending months developing a new product or offering than hearing crickets on launch day. Unfortunately, we’ve been there, but we learned a lot from the experience so it doesn’t have to be you. Strategically planning your launch is critical to creating momentum for your offer.

These are the three critical areas you should focus your attention on when planning for a successful launch:

1. Create Buzz on Social media:

Social media should be the anchor in your launch. You already have an engaged audience, so use them!

Give teasers about 3 weeks out.

This is where you begin to plant the seed for your audience. Hop on stories and start talking to your audience directly about your new offer. Don’t give too many details away, but give them enough to pique their interest. You want to be careful not to give it all to them too early or they will lose interest by the time your offer is live.

Show sneak peeks 1 week out.

About a week out, you want to start giving them more details about what you have created for them. You want to start telling them exactly what the offer is and who is a good fit for it. The week leading into your launch, you should be creating posts and hopping on stories daily to ensure that everyone in your audience knows your offer is launched that week.

Don’t be afraid to “over post”. It typically takes 5 times to see an offer before a consumer takes action.

Create a count down and share a link to the waitlist 2 days out.

Open the doors to your waitlist 48 hours prior to launch. Make sure that your sales page is linked in your bio and you have information readily available for your audience to learn more about your offer and sign up for the waitlist.

2. Early Access for Email List:

Ideally, you have been building your email list and have an engaged audience who is used to hearing from you regularly. If not, go ahead and start one now. Part of your lead magnet can be that you will give early access to any of your offers.

Give your email list early access.

Make sure to tell people on social that your email list is getting early access so it gives them time to enroll. Once you are ready to start creating buzz, your email list should be the first to know. Ideally, you want to give your email list info 24-48 hours before you share it on social media. This creates a strong bond with your engaged email list.

Send an email 3 weeks out, 2 weeks out, then every day the week of launch.

Email frequency is just as important as posting consistently on social media. Your email list should already be used to hearing from you once a week. When you are in a launch phase, you should start warming up your email list 3 weeks out. The great thing is that you can repurpose content. There is no need to recreate the wheel!

3. Strategically Design Your Sales Page:

Show your future client what they can expect to get from your offer.

It’s also important to give your future client a high-level overview of how your offer works. For example, you may have week-by-week topics you cover or there might be an orientation included in their first session. Give them a road map of the value you are offering them.

List out everything included in your offer. If you are a coach, this could be a bulleted list of how often you will meet, what access they will have to you during their program, how long each session will be, etc.

Show them a sneak peek of who they will become or what they will gain after investing in your offer.

This is a great opportunity to highlight the problem that you solve for your client, and tell them specific ways that you will solve this problem.

For example, if you are a fitness trainer, you can highlight all the health benefits they will gain from working with you. Maybe they will sleep better, have more mobility, increase muscle mass, better their mental health, etc.

Show how others have gained value from your offer.

Highlight your client success stories. This can be a client testimonial or a portfolio spotlight. It is critical for future clients to see success in your previous clients. Show them your clients’ success and the value you provided.

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