Instagram has become a powerful tool for entrepreneurs to showcase their brand, offers, and connect with their audience in a way like never before. However, to make the most of Instagram as an entrepreneur competing with millions of others, there are some essentials your page should have. Let's dive in: 

Having a product-based website is an excellent way to reach a wider audience and increase sales for your products. However, having a website alone isn't enough. To be successful as an e-commerce brand, you need to have a website that converts visitors into paying customers.

Here are key ways to help your product-based website convert:

What's more important for your business? Having professionally designed branding or website?

Trick question - They both are equally as important and both need each other to be used effectively. Both also need to be at the same level professionally.

If you want your branding to make an impact on sales...it's time to hire the experts. Your branding and even website design should be rooted in your brand strategy. It's the best way you can be strategic in your marketing strategy and connect with your ideal clients. Want to know what else you will gain from working with the experts? Read below:

Let the changing of the seasons be your signal to do some deep cleaning of your business. Here is how you can get started:

The ultimate goal of your branding is to connect with your potential clients and create a relationship that goes far beyond them investing in your products or services. Your branding should represent who you are, what you stand for, and what you have to offer. It isn't uncommon for those things to evolve and change as your business grows and your target audience gets more defined. In that case, going through a rebrand is the best way to make sure your branding is still aligned with what your business is at its core. Here are a few things that a rebrand can do for your business:

The new year is finally here. We all get a chance to realign and reset our priorities. It's important to take the time to do this at the start of the new year, so you can know what you want to achieve in 2023 and how you plan to do it. Here are some tips on how to set your business up for success in the new year:

The world of e-commerce is a growing industry that still hasn't reached its highest point. More and more entrepreneurs are deciding to take the leap and launch their online businesses; which is an exciting thing! If you're considering launching your online shop, here are some things every e-commerce should know:

Becoming an entrepreneur means transitioning from working with a full team to working with a much smaller one or just yourself. This means having an organized structure comes down to you. Whether you are working from home or at a designated location, your space, time, and client relationships should be strategically laid out to ensure other parts of your business run smoothly.

Here are some tips every entrepreneur should consider to get more organized:

The end of the year is creeping up on us quickly. For many entrepreneurs, that means an increased workload, putting in long hours to meet deadlines or close end-of-the-year deals. With all this added stress surrounding work and the holiday season, it's easy to feel burned out. During this time of the year, you should be feeling accomplished for the work you've done and looking forward to the upcoming year.

Let's dive into ways you can avoid feeling burned out.

When someone asks you to describe your brand, what do you say?

For entrepreneurs, it can sometimes be difficult to describe. There are tons of information out there telling you what branding is and is not. As experts, we want to address some of the common myths.

No matter what line of business you're in, your branding is one of your most important assets. It sets you apart and helps your audience recognize you across all platforms. However, if you're in the eCommerce space your branding becomes even more crucial. It will be what builds an engaging audience and makes connections when you may not always be able to make those personal connections yourself.

Here are our best branding tips every Ecommerce should incorporate.

Becoming an entrepreneur is a big deal. There are a lot of unknowns that come along with it and intense time and planning. If you are feeling this, know that it is okay, we have been there before too. It's called "taking the leap" for a reason. Starting your own business is a huge risk...but a risk worth taking (in our opinion!). If you feel like you were meant to work for yourself and know you have or can create something that holds a lot of value, it's for a reason. Taking the leap can become one of the most rewarding risks of your life. If you are still hesitating on whether or not to do it, this could be why:

So, you have finally decided to take the leap with your business and now you're looking for a way to visual expression what your business stands for. First off, congrats! Taking the leap can come with its own challenges but it will be the most rewarding. You'll want your branding to reflect all the hard work you put into making the vision of your business come to life. So, that's why it's important to work alongside a brand designer so they can make a compelling brand that will attract your ideal clients. But how do you know which designer to work with? Let's dive into some ways you can find the perfect brand designer for you:

As an entrepreneur, you're always looking to connect with your ideal clients. However, it can be difficult to navigate how exactly to connect with them. With that in mind, here are some tips on how you can attract your ideal clients and bring in the big bucks.

Your website is one of your business's most important assets. It is where some of the first leads of your sales funnel will come, so you must take the time to strategically design and layout your site so sales can be made.

Here are some good practices to keep in mind when designing your website and why they are so important:

So you have a great idea for a product or offer and you know a group of people will benefit from it, however, you keep running into the same problem- closing the gap between you and your potential clients. That is where an investment guide can come in to save the day. An investment guide showcases what you have to offer and can be what persuades a client or organization to work with you.

Let’s dive into building out your investment guide and what you should include in one:

You may have heard us mention the term "brand guide" before and wonder what exactly that is and why if you need one or not. Let us explain. A brand guide is a document that embodies everything about your brand. It's something that we always make for our clients and recommend that all entrepreneurs do as well. A brand guide will be what helps guide the vision for your brand to real-life visuals and messaging. So what should your brand guide include? Let's dive in:

It’s a no-brainer that as a business you should have an online presence, whether that be through social media or a website. It’s important that you have a common meeting ground for your clients and future clients to go to where they can find out what you have to offer and if they are the right match; but what about a sales page?

This can be a term many of us have heard before and many of us have no idea what it’s really even used for. With that in mind, let’s dive into why you might need a sales page and what it can do for your business:

You have worked hard to get your business up and going, you have a beautifully designed brand and a strategic website. However, you keep coming across the same people. Getting clients to your website! Luckily we live in an age where coming into contact with people of all kinds of demographics is easy, but it has also become more difficult in making that connection and making a sale.

Below we will go over our best practices on how to lead your clients to your website:

Your branding is something that is unique to your business and you! You may have a grand idea of what you want your branding to look like, but not have the tools or know-how to bring it to life. Well, that’s okay! There are experts who can guide you through how to do that and even bring ideas to the table you may not have thought of. Working with a brand designer can be exciting when you are in the first steps of building your business. It creates a space for the collaboration and motivation you need for launch day. However, connecting with a designer may be intimidating if you don’t know what to expect or don’t have all aspects of your business planned out.

Below is a little insight into how our brand design process goes, so you can know what to expect and if it's right for you.