Show Your Value on Your Sales Page
Your sales page is the most important tool you have in selling your offer. It should serve as an all-inclusive web page to show the value of your service offering. Selling your services whether it via sales page, discovery call, or social media can feel uncomfortable, but it doesn’t have to. Release your aversion to sales - instead welcome it as an opportunity to make a connection and provide value.
Here are some tips on how to show value on your sales page:
Show your future client what they can expect to get from your offer.
It’s also important to give your future client a high-level overview of how your offer works. For example, you may have week-by-week topics you cover or there might be an orientation included in their first session. Give them a road map of the value you are offering them.
List out everything included in your offer. If you are a coach, this could be a bulleted list of how often you will meet, what access they will have to you during their program, how long each session will be, etc.
Show them a sneak peek of who they will become or what they will gain after investing in your offer.
This is a great opportunity to highlight the problem that you solve for your client, and tell them specific ways that you will solve this problem.
For example, if you are a fitness trainer, you can highlight all the health benefits they will gain from working with you. Maybe they will sleep better, have more mobility, increase muscle mass, better their mental health, etc.
Show how others have gained value from your offer.
Highlight your client success stories. This can be a client testimonial or a portfolio spotlight. It is critical for future clients to see success in your previous clients. Show them your clients’ success and the value you provided.
If you are ready to connect with your ideal clients and drive sales, we got you covered! Click the button below to fill out our inquiry form and schedule your free discovery call to see how we can help!
