Mellow Moves
Scope
Strategic Branding
Details
MellowMoves offers low-impact and restorative movement practices for tired bodies. Their vision is to soothe stress and build strength without sapping your energy in the process. They encourage their clients to cut ties with extreme fitness culture and build a deeply personal practice that aligns with their body’s day-by-day needs.
Jess came to us looking to create a brand that stood out in the fitness industry. She was approaching movement in a unique way and wanted her brand to reflect that. She wanted the brand to feel grounded and soothing, so her future clients could feel what the work would feel like before they actually experienced it.