Why You Need A Lead Magnet
If you are an entrepreneur or small business owner, creating a lead magnet on your website can be a powerful investment for your business. It can serve as a source of valuable leads in exchange for your knowledge.
A lead magnet is an incentive you provide to a future client in exchange for their email address. The incentive should be a value-add resource that solves a problem for your target audience. This can be an educational PDF, checklist, investment guide, webinar replay, event sign-up, waitlist, etc. The goal of the lead magnet is to provide enough value that future clients will gladly give you their email addresses. It allows you to build your email list of future clients and create a trusted relationship with them.
This is why you need a lead magnet on your website:
Builds your email list
An easy way to build your email list is to capture your ideal clients using a lead magnet. You should provide a solution to a problem your target audience has in form of a free downloadable.
Let’s say you provide a free template that they can download. Once they enter their information, you would send them an email with your download, so they can get used to seeing your email in their inbox. After that, comes the second reason why you need a lead magnet - keeping your customers warm for the sale.
Develops your customer relationship
Sending your ideal client to their email for your download allows them to expect an email from you in their inbox. You are less likely to stay in their spam folder if they are seeking out your email.
Just because you got them in does not mean that you have them sold. You need to nurture and provide valuable content consistently to build a relationship with them.
A simple email stream should be built to provide a weekly email for a few months. Think about your client's pain points and how you solve them - this is what you should provide them via email.
Increase Sales
In a service-based business model, your clients are highly unlikely to buy from you the first time they interact with your brand. By using a lead magnet to attract your ideal client and warming them in an email stream, you are more likely to convert sales.
People you acquired through a lead magnet are more likely to buy from you in the future because you not only providing a valuable resource for them upfront, but you are consistently providing value based on your client's pain point. You will be top of mind for when the time is right for them to make a purchase.
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