Having a product-based website is an excellent way to reach a wider audience and increase sales for your products. However, having a website alone isn't enough. To be successful as an e-commerce brand, you need to have a website that converts visitors into paying customers.

Here are key ways to help your product-based website convert:

The world of e-commerce is a growing industry that still hasn't reached its highest point. More and more entrepreneurs are deciding to take the leap and launch their online businesses; which is an exciting thing! If you're considering launching your online shop, here are some things every e-commerce should know:

No matter what line of business you're in, your branding is one of your most important assets. It sets you apart and helps your audience recognize you across all platforms. However, if you're in the eCommerce space your branding becomes even more crucial. It will be what builds an engaging audience and makes connections when you may not always be able to make those personal connections yourself.

Here are our best branding tips every Ecommerce should incorporate.

As an entrepreneur, you're always looking to connect with your ideal clients. However, it can be difficult to navigate how exactly to connect with them. With that in mind, here are some tips on how you can attract your ideal clients and bring in the big bucks.

Your website is one of your business's most important assets. It is where some of the first leads of your sales funnel will come, so you must take the time to strategically design and layout your site so sales can be made.

Here are some good practices to keep in mind when designing your website and why they are so important:

If you are a new or established entrepreneur, then you are no stranger to sales. Whether you are selling your product, offerings, or self, it’s crucial that you can do it efficiently enough for your business to thrive. Closing a sale of any kind requires you to have a strong sales mindset!

So what does a sales mindset look like? Let’s dive in:

The world of eCommerce has grown tremendously over the last couple of years and will only continue to do so. That means you will have competitors if you are planning on launching your eCommerce business any time soon. We know that sounds daunting, but it is only an opportunity to get creative and show your future clients why they should choose you over the rest.

Below we have put together some helpful tips you should know before entering the world of eCommerce. Let’s dive in:

At first glance, Squarespace and Shopify can seem pretty similar. They were both easy for entrepreneurs to build their online presence and sell their offerings. However, they were initially made for different purposes. Let's dive in.

Squarespace was designed for content-based websites, whereas Shopify was designed so entrepreneurs could make an online store to sell their offerings. Over time, both platforms developed new features that resembled each other and eventually became very similar.

So which platform is best for your business? Let's start by answering these questions: