Instagram has become a powerful tool for entrepreneurs to showcase their brand, offers, and connect with their audience in a way like never before. However, to make the most of Instagram as an entrepreneur competing with millions of others, there are some essentials your page should have. Let's dive in: 

Having a product-based website is an excellent way to reach a wider audience and increase sales for your products. However, having a website alone isn't enough. To be successful as an e-commerce brand, you need to have a website that converts visitors into paying customers.

Here are key ways to help your product-based website convert:

The world of e-commerce is a growing industry that still hasn't reached its highest point. More and more entrepreneurs are deciding to take the leap and launch their online businesses; which is an exciting thing! If you're considering launching your online shop, here are some things every e-commerce should know:

Your website is one of your business's most important assets. It is where some of the first leads of your sales funnel will come, so you must take the time to strategically design and layout your site so sales can be made.

Here are some good practices to keep in mind when designing your website and why they are so important:

You have worked hard to get your business up and going, you have a beautifully designed brand and a strategic website. However, you keep coming across the same people. Getting clients to your website! Luckily we live in an age where coming into contact with people of all kinds of demographics is easy, but it has also become more difficult in making that connection and making a sale.

Below we will go over our best practices on how to lead your clients to your website:

If you are a new or established entrepreneur, then you are no stranger to sales. Whether you are selling your product, offerings, or self, it’s crucial that you can do it efficiently enough for your business to thrive. Closing a sale of any kind requires you to have a strong sales mindset!

So what does a sales mindset look like? Let’s dive in:

A sales page is a perfect place to show off your offerings without committing to a full site. It needs to be compelling, detailed, and able to persuade your clients on why they should buy, all on the same page. If you have a sales page or if you’re thinking about investing in one, here are some of our tips when it comes to creating one:

At first glance, Squarespace and Shopify can seem pretty similar. They were both easy for entrepreneurs to build their online presence and sell their offerings. However, they were initially made for different purposes. Let's dive in.

Squarespace was designed for content-based websites, whereas Shopify was designed so entrepreneurs could make an online store to sell their offerings. Over time, both platforms developed new features that resembled each other and eventually became very similar.

So which platform is best for your business? Let's start by answering these questions:

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