When someone asks you to describe your brand, what do you say?

For entrepreneurs, it can sometimes be difficult to describe. There are tons of information out there telling you what branding is and is not. As experts, we want to address some of the common myths.

No matter what line of business you're in, your branding is one of your most important assets. It sets you apart and helps your audience recognize you across all platforms. However, if you're in the eCommerce space your branding becomes even more crucial. It will be what builds an engaging audience and makes connections when you may not always be able to make those personal connections yourself.

Here are our best branding tips every Ecommerce should incorporate.

As an entrepreneur, you're always looking to connect with your ideal clients. However, it can be difficult to navigate how exactly to connect with them. With that in mind, here are some tips on how you can attract your ideal clients and bring in the big bucks.

Your website is one of your business's most important assets. It is where some of the first leads of your sales funnel will come, so you must take the time to strategically design and layout your site so sales can be made.

Here are some good practices to keep in mind when designing your website and why they are so important:

You may have heard us mention the term "brand guide" before and wonder what exactly that is and why if you need one or not. Let us explain. A brand guide is a document that embodies everything about your brand. It's something that we always make for our clients and recommend that all entrepreneurs do as well. A brand guide will be what helps guide the vision for your brand to real-life visuals and messaging. So what should your brand guide include? Let's dive in:

Your branding is one of the topmost important assets of your business. It's what sets you apart for your competitors and what welcomes your clients even before you do. If your branding isn’t strategically planned out, you may not get as much traffic or sales as you were wishing for. Rebranding can be something many entrepreneurs step back from because they think it might mean changing directions from your original vision. Even though in some ways that might be the case, it can also mean getting more on track with your vision!

Below are some ways to know when it’s time to consider rebranding:

A foundational part of creating a brand strategy is defining who your target audience is. The reason for defining and learning as much as you can about your target audience is so you can know the most effective ways to connect with them. You want to know what will visually resonate with them and how you can design a brand that will connect and provide the experience your audience is looking for.

So let’s dive into the things you should consider when it comes to your target audience and your brand messaging:

Being an entrepreneur In the age of consumerism means your product is constantly being compared to others. If you make sure what you have to offer is appealing to your clients in every aspect, it will make bringing your product to market not as intimidating. Here are some of our best tips to make sure that your product stands out among the rest and captures the eye of your clients:

More than ever, consumers want to invest in individuals and companies who stand for something. Brand values should be a core component of your brand strategy. Customers want to feel like they are making an impact with their money. Brand values are another way to make a deeper connection with your customers.

Here is why brand values matter now more than ever:

Brand Strategy vs Visual Branding

Why We Decided to Rename and Rebrand