What's more important for your business? Having professionally designed branding or website?

Trick question - They both are equally as important and both need each other to be used effectively. Both also need to be at the same level professionally.

If you want your branding to make an impact on sales...it's time to hire the experts. Your branding and even website design should be rooted in your brand strategy. It's the best way you can be strategic in your marketing strategy and connect with your ideal clients. Want to know what else you will gain from working with the experts? Read below:

Let the changing of the seasons be your signal to do some deep cleaning of your business. Here is how you can get started:

The ultimate goal of your branding is to connect with your potential clients and create a relationship that goes far beyond them investing in your products or services. Your branding should represent who you are, what you stand for, and what you have to offer. It isn't uncommon for those things to evolve and change as your business grows and your target audience gets more defined. In that case, going through a rebrand is the best way to make sure your branding is still aligned with what your business is at its core. Here are a few things that a rebrand can do for your business:

You may have heard us mention the term "brand guide" before and wonder what exactly that is and why if you need one or not. Let us explain. A brand guide is a document that embodies everything about your brand. It's something that we always make for our clients and recommend that all entrepreneurs do as well. A brand guide will be what helps guide the vision for your brand to real-life visuals and messaging. So what should your brand guide include? Let's dive in:

Your branding is one of the topmost important assets of your business. It's what sets you apart for your competitors and what welcomes your clients even before you do. If your branding isn’t strategically planned out, you may not get as much traffic or sales as you were wishing for. Rebranding can be something many entrepreneurs step back from because they think it might mean changing directions from your original vision. Even though in some ways that might be the case, it can also mean getting more on track with your vision!

Below are some ways to know when it’s time to consider rebranding: