So, you have finally decided to take the leap with your business and now you're looking for a way to visual expression what your business stands for. First off, congrats! Taking the leap can come with its own challenges but it will be the most rewarding. You'll want your branding to reflect all the hard work you put into making the vision of your business come to life. So, that's why it's important to work alongside a brand designer so they can make a compelling brand that will attract your ideal clients. But how do you know which designer to work with? Let's dive into some ways you can find the perfect brand designer for you:

You may have heard us mention the term "brand guide" before and wonder what exactly that is and why if you need one or not. Let us explain. A brand guide is a document that embodies everything about your brand. It's something that we always make for our clients and recommend that all entrepreneurs do as well. A brand guide will be what helps guide the vision for your brand to real-life visuals and messaging. So what should your brand guide include? Let's dive in:

Your branding is something that is unique to your business and you! You may have a grand idea of what you want your branding to look like, but not have the tools or know-how to bring it to life. Well, that’s okay! There are experts who can guide you through how to do that and even bring ideas to the table you may not have thought of. Working with a brand designer can be exciting when you are in the first steps of building your business. It creates a space for the collaboration and motivation you need for launch day. However, connecting with a designer may be intimidating if you don’t know what to expect or don’t have all aspects of your business planned out.

Below is a little insight into how our brand design process goes, so you can know what to expect and if it's right for you.

Your branding is one of the topmost important assets of your business. It's what sets you apart for your competitors and what welcomes your clients even before you do. If your branding isn’t strategically planned out, you may not get as much traffic or sales as you were wishing for. Rebranding can be something many entrepreneurs step back from because they think it might mean changing directions from your original vision. Even though in some ways that might be the case, it can also mean getting more on track with your vision!

Below are some ways to know when it’s time to consider rebranding:

A foundational part of creating a brand strategy is defining who your target audience is. The reason for defining and learning as much as you can about your target audience is so you can know the most effective ways to connect with them. You want to know what will visually resonate with them and how you can design a brand that will connect and provide the experience your audience is looking for.

So let’s dive into the things you should consider when it comes to your target audience and your brand messaging:

Being an entrepreneur In the age of consumerism means your product is constantly being compared to others. If you make sure what you have to offer is appealing to your clients in every aspect, it will make bringing your product to market not as intimidating. Here are some of our best tips to make sure that your product stands out among the rest and captures the eye of your clients:

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