How To Make Your Brand Feel Expensive
The most common request we get from our clients is to make their brand feel expensive and luxurious. The secret is that it’s all about the details. If you want a brand to feel luxurious, you better be ready to roll out the digital red carpet for your clients.
Here are our tips on how to convey luxury as a service provider:
01. Use a Sleek, Minimal, Modern Brand Design
If you look at the most luxurious, sought-after brands, they have one thing in common - they have sleek, minimal designs. Luxury brands aren’t afraid of negative space. They don’t need an elaborate logo to convey their value.
The best way to implement this is by investing in a professional brand designer. Not only will they put together a strategic, beautiful design, but you will be able to charge more for your services. There is a direct correlation between how much you invest in your brand and how much you can charge for your services.
02. Invest in Quality Brand Photography
Outside of hiring a professional brand designer, professional brand photography is the best investment you can make for your brand. This will give your brand a highly polished look and feel. Brand photography establishes brand consistency and allows you to tell your brand story in a multi-dimensional way.
It will immediately level up your website and social media presence. Your photographs will show your audience what you do, rather than tell them.
Our brand photographer (shout-out Hannah Lozano) is the best brand consultant we have. She understands our brand, our goals, and how to convey that visually to our future clients.
03. Deliver A White-Glove Experience on Your Website
Providing a white-glove service for your clients begins at your website. The quality and intention you put into the UX and design reflect the level of service you will provide them when they invest in your services.
Roll out the red carpet for your future clients. When they show interest in your services, greet them with a warm email stream guiding them through your process.
The details matter.
Are you ready to hire the branding experts and elevate your brand? If so, click the button below to fill out our inquiry form and schedule your free discovery call to see how we can help!
