So, you have finally decided to take the leap with your business and now you're looking for a way to visual expression what your business stands for. First off, congrats! Taking the leap can come with its own challenges but it will be the most rewarding. You'll want your branding to reflect all the hard work you put into making the vision of your business come to life. So, that's why it's important to work alongside a brand designer so they can make a compelling brand that will attract your ideal clients. But how do you know which designer to work with? Let's dive into some ways you can find the perfect brand designer for you:

You may have heard us mention the term "brand guide" before and wonder what exactly that is and why if you need one or not. Let us explain. A brand guide is a document that embodies everything about your brand. It's something that we always make for our clients and recommend that all entrepreneurs do as well. A brand guide will be what helps guide the vision for your brand to real-life visuals and messaging. So what should your brand guide include? Let's dive in:

Your branding is something that is unique to your business and you! You may have a grand idea of what you want your branding to look like, but not have the tools or know-how to bring it to life. Well, that’s okay! There are experts who can guide you through how to do that and even bring ideas to the table you may not have thought of. Working with a brand designer can be exciting when you are in the first steps of building your business. It creates a space for the collaboration and motivation you need for launch day. However, connecting with a designer may be intimidating if you don’t know what to expect or don’t have all aspects of your business planned out.

Below is a little insight into how our brand design process goes, so you can know what to expect and if it's right for you.

A foundational part of creating a brand strategy is defining who your target audience is. The reason for defining and learning as much as you can about your target audience is so you can know the most effective ways to connect with them. You want to know what will visually resonate with them and how you can design a brand that will connect and provide the experience your audience is looking for.

So let’s dive into the things you should consider when it comes to your target audience and your brand messaging:

The world of eCommerce has grown tremendously over the last couple of years and will only continue to do so. That means you will have competitors if you are planning on launching your eCommerce business any time soon. We know that sounds daunting, but it is only an opportunity to get creative and show your future clients why they should choose you over the rest.

Below we have put together some helpful tips you should know before entering the world of eCommerce. Let’s dive in:

Being an entrepreneur In the age of consumerism means your product is constantly being compared to others. If you make sure what you have to offer is appealing to your clients in every aspect, it will make bringing your product to market not as intimidating. Here are some of our best tips to make sure that your product stands out among the rest and captures the eye of your clients:

In our coaching calls with our clients, we always start by asking them about their vision. Creating the vision for your business will help you set a strong foundation from the get-go. This vision may help you get to your vision statement, but that is not what we are referring to today. This vision is all about asking yourself the fundamental questions as you decide what the future of your business looks like.

Here are a few of the questions we present our clients with:

The most common request we get from our clients is to make their brand feel expensive and luxurious. The secret is that it’s all about the details. If you want a brand to feel luxurious, you better be ready to roll out the digital red carpet for your clients.

Here are our tips on how to convey luxury as a service provider:

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

You’ve heard it from us before, but your branding is not exclusively your logo. But… your logo does play a critical role in your branding. Your logo should be a visual representation of who you are as an organization. It gives your future client a snapshot of what it’s like to work with you.

Here are some tips to consider when designing your logo:

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