The world of e-commerce is a growing industry that still hasn't reached its highest point. More and more entrepreneurs are deciding to take the leap and launch their online businesses; which is an exciting thing! If you're considering launching your online shop, here are some things every e-commerce should know:

When someone asks you to describe your brand, what do you say?

For entrepreneurs, it can sometimes be difficult to describe. There are tons of information out there telling you what branding is and is not. As experts, we want to address some of the common myths.

You may have heard us mention the term "brand guide" before and wonder what exactly that is and why if you need one or not. Let us explain. A brand guide is a document that embodies everything about your brand. It's something that we always make for our clients and recommend that all entrepreneurs do as well. A brand guide will be what helps guide the vision for your brand to real-life visuals and messaging. So what should your brand guide include? Let's dive in:

It’s a no-brainer that as a business you should have an online presence, whether that be through social media or a website. It’s important that you have a common meeting ground for your clients and future clients to go to where they can find out what you have to offer and if they are the right match; but what about a sales page?

This can be a term many of us have heard before and many of us have no idea what it’s really even used for. With that in mind, let’s dive into why you might need a sales page and what it can do for your business:

Your branding is something that is unique to your business and you! You may have a grand idea of what you want your branding to look like, but not have the tools or know-how to bring it to life. Well, that’s okay! There are experts who can guide you through how to do that and even bring ideas to the table you may not have thought of. Working with a brand designer can be exciting when you are in the first steps of building your business. It creates a space for the collaboration and motivation you need for launch day. However, connecting with a designer may be intimidating if you don’t know what to expect or don’t have all aspects of your business planned out.

Below is a little insight into how our brand design process goes, so you can know what to expect and if it's right for you.

Your branding is one of the topmost important assets of your business. It's what sets you apart for your competitors and what welcomes your clients even before you do. If your branding isn’t strategically planned out, you may not get as much traffic or sales as you were wishing for. Rebranding can be something many entrepreneurs step back from because they think it might mean changing directions from your original vision. Even though in some ways that might be the case, it can also mean getting more on track with your vision!

Below are some ways to know when it’s time to consider rebranding:

If you are a new or established entrepreneur, then you are no stranger to sales. Whether you are selling your product, offerings, or self, it’s crucial that you can do it efficiently enough for your business to thrive. Closing a sale of any kind requires you to have a strong sales mindset!

So what does a sales mindset look like? Let’s dive in:

The most common request we get from our clients is to make their brand feel expensive and luxurious. The secret is that it’s all about the details. If you want a brand to feel luxurious, you better be ready to roll out the digital red carpet for your clients.

Here are our tips on how to convey luxury as a service provider:

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

You’ve heard it from us before, but your branding is not exclusively your logo. But… your logo does play a critical role in your branding. Your logo should be a visual representation of who you are as an organization. It gives your future client a snapshot of what it’s like to work with you.

Here are some tips to consider when designing your logo:

Brand Strategy vs Visual Branding