When someone asks you to describe your brand, what do you say?

For entrepreneurs, it can sometimes be difficult to describe. There are tons of information out there telling you what branding is and is not. As experts, we want to address some of the common myths.

No matter what line of business you're in, your branding is one of your most important assets. It sets you apart and helps your audience recognize you across all platforms. However, if you're in the eCommerce space your branding becomes even more crucial. It will be what builds an engaging audience and makes connections when you may not always be able to make those personal connections yourself.

Here are our best branding tips every Ecommerce should incorporate.

As an entrepreneur, you're always looking to connect with your ideal clients. However, it can be difficult to navigate how exactly to connect with them. With that in mind, here are some tips on how you can attract your ideal clients and bring in the big bucks.

You may have heard us mention the term "brand guide" before and wonder what exactly that is and why if you need one or not. Let us explain. A brand guide is a document that embodies everything about your brand. It's something that we always make for our clients and recommend that all entrepreneurs do as well. A brand guide will be what helps guide the vision for your brand to real-life visuals and messaging. So what should your brand guide include? Let's dive in:

Your branding is one of the topmost important assets of your business. It's what sets you apart for your competitors and what welcomes your clients even before you do. If your branding isn’t strategically planned out, you may not get as much traffic or sales as you were wishing for. Rebranding can be something many entrepreneurs step back from because they think it might mean changing directions from your original vision. Even though in some ways that might be the case, it can also mean getting more on track with your vision!

Below are some ways to know when it’s time to consider rebranding:

A foundational part of creating a brand strategy is defining who your target audience is. The reason for defining and learning as much as you can about your target audience is so you can know the most effective ways to connect with them. You want to know what will visually resonate with them and how you can design a brand that will connect and provide the experience your audience is looking for.

So let’s dive into the things you should consider when it comes to your target audience and your brand messaging:

Being an entrepreneur In the age of consumerism means your product is constantly being compared to others. If you make sure what you have to offer is appealing to your clients in every aspect, it will make bringing your product to market not as intimidating. Here are some of our best tips to make sure that your product stands out among the rest and captures the eye of your clients:

In our coaching calls with our clients, we always start by asking them about their vision. Creating the vision for your business will help you set a strong foundation from the get-go. This vision may help you get to your vision statement, but that is not what we are referring to today. This vision is all about asking yourself the fundamental questions as you decide what the future of your business looks like.

Here are a few of the questions we present our clients with:

The most common request we get from our clients is to make their brand feel expensive and luxurious. The secret is that it’s all about the details. If you want a brand to feel luxurious, you better be ready to roll out the digital red carpet for your clients.

Here are our tips on how to convey luxury as a service provider:

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

As business coaches, we work with entrepreneurs at all phases of their start-up journey. Despite where they are in their business, most of our clients deal with the same three problems. By working with our clients through these problems, we are able to empower them to scale and drive revenue.

You’ve heard it from us before, but your branding is not exclusively your logo. But… your logo does play a critical role in your branding. Your logo should be a visual representation of who you are as an organization. It gives your future client a snapshot of what it’s like to work with you.

Here are some tips to consider when designing your logo:

More than ever, consumers want to invest in individuals and companies who stand for something. Brand values should be a core component of your brand strategy. Customers want to feel like they are making an impact with their money. Brand values are another way to make a deeper connection with your customers.

Here is why brand values matter now more than ever:

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