Why We Decided To Rename and Rebrand
We made a tough decision in 2021 - to rename and rebrand. As challenging as the decision was, we knew it was a critical step in connecting to and serving more entrepreneurs and small businesses.
We went from this.
To this.
Yeah, we know. It’s kinda cringy to look at our old branding, but we learned some important lessons.
These are the five reasons we decided to rename and rebrand:
We wanted a name that was crystal clear on what we do.
We help entrepreneurs LAUNCH - companies, services, products, brands, and websites. We needed a name that we didn’t have to explain and told our future clients exactly what we do.
We wanted a brand that would attract our dream clients - like YOU!
Our original name and branding did not have our target audience in mind. We designed the original branding thinking we were targeting one set of clients but learned quickly that we wanted to connect with more elevated clients.
We wanted to elevate and polish our branding.
There was a lack of polish that our original brand had that we didn’t feel proud of. If we wanted to attract our dream clients, we needed to design a brand that would should them that we knew what we were doing.
We wanted to increase our audience reach, so we could serve more entrepreneurs who need our help.
We knew that the more polished our branding looked, the more traction we would get, the more entrepreneurs we could serve. Our original branding was holding us back from executing our mission.
Ultimately, we wanted a brand that felt truly "us" and was aligned with the direction of the future of our business.
At the end of the day, we felt disconnected from our original branding. It felt right when we first designed it, but we didn’t know enough about our business at the time to know what would resonate with our ideal client. We wanted a brand that would be proud of. We could not be any more proud of our reimagined branding.
Can you relate to this? If so, we can help. Click the button below to fill out our inquiry form and schedule your free discovery call to see how we can help!
