Saying The Right Thing To The Right People

A foundational part of creating a brand strategy is defining who your target audience is. The reason for defining and learning as much as you can about your target audience is so you can know the most effective ways to connect with them. You want to know what will visually resonate with them and how you can design a brand that will connect and provide the experience your audience is looking for.

So let’s dive into the things you should consider when it comes to your target audience and your brand messaging:

Know that your target audience isn’t everyone

Many times we will hear entrepreneurs say that their target audience is everyone. We are here to tell you that isn’t exactly true. You may be trying to sell to everyone and that’s okay! However, your target audience is the group of people or individuals you are going to be putting the most effort towards. Ask yourself, who would be the best fit for your product or services. Who will you best be able to serve? What problem can you solve for them?

Find out your brand personas

This is a common practice we do with our clients and one that we did when we went through our rebrand. It’s a perfect way to form an average of who your target audience is and find the best way to message them. We like to ask our clients, “If your brand was a person, what would they be like?” Get creative with this and try to be as diverse and specific as possible. What is their name, age, hometown, values, etc? Doing this will help you better understand your brand and product strategy.

While doing this, we also recommend creating personas for clients who will be able to invest in your top and low-tier packages. Figure out why one person would be able to invest in your top-tier package while the other may not be able to or willing just yet. It could be because they already have an idea of how much they are wanting to spend or invest.

We like to come up with three personas - an intro-level client, average client, and high-ticket client. That way you can understand what will be different about each client and what will be the same. Creating these personas is a great way to learn how to best speak to your client’s needs when making a sale.

How to use your niche statement

Once you have learned as much as you can about your target audience, you can start forming your niche statement. This statement should be a combination of your mission statement while still addressing the personas of your target audience. It should describe what you do and whom you do it for.

Your niche statement is a great tool to use in your social media bios. This way, future clients who come to your page know exactly what you have to offer and to whom you are offering it.

Remember, you cannot create strong messaging until you know who your target audience is. Strong messaging will not only help you build strong relationships with your clients but also make it easier for you to complete a sale. We strongly recommend you start off with your target audience when you are building out your brand strategy. It makes fleshing out other aspects of your brand a lot easier and more strategic.

Are you ready to start connecting with your ideal clients? Click the button below to fill out our inquiry form and schedule your free discovery call to see how we can help!