The Importance of Brand Consistency

In a new era with multiple players in the market, brand consistency is key to not only creating a seamless experience for your customers but creating trust.

Think about it this way. You go to Krispy Kreme to get an original glazed donut and it doesn’t taste the same, but you chalk it up to maybe that store just made a bad batch that day. Then next week you try a different store and have the same experience - it doesn’t taste like normal OR like the store last week. Part of Krispy Kreme’s mission is to “make our Original Glazed Doughnut the way we always have”. So how many times would you be willing to get a bad donut before finding a new place?

So what is brand consistency and why is it important? Let’s take a look.

What Is Brand Consistency?

Brand consistency comprises of making sure your strategy, messaging, tone, values, mission, vision, and visuals are remaining consistent no matter what channels you are using. You can create brand guides that show how and when to use your brand assets by simply pulling through those visuals, colors, fonts, and styles across all your marketing efforts. This creates consistency for your brand.

Why Is It Important?

01. Promotes Trust
Fostering long relationships with your customers requires trust and commitment. If your clients don’t trust you, they are not likely to buy or recommend your services. Creating a user experience that is seamless and consistent will allow your customers to know exactly what to expect every time they work with you, make a purchase from you, or recommend you.

02. Builds Recognition
Who doesn’t want a brand that is instantly recognized? Consistency allows your customers to easily and immediately recognize your brand. In a market with many competitors, the ability for people to know exactly who you are and what you do is something you don’t want to miss out on.

03. Builds Awareness
Similar to brand recognition, brand awareness allows your customers to recognize you, not through your logos or products, but through your reputation in the marketplace. Maybe these people have heard about your values or what makes you different in the same so when they are looking to hire in your field of knowledge, you are their first stop.

Ready to level up your brand strategy so you can create consistency for your brand? We’re here to help. Click the button below to fill out our inquiry form and schedule your free discovery call to see how we can help!