Working With A Brand Designer
Your branding is something that is unique to your business and you. You may have a grand idea of what you want your branding to look like, but not have the tools or know-how to bring it to life. Well, that’s okay! There are experts who can guide you through how to do that and even bring ideas to the table you may not have thought of. Working with a brand designer can be exciting when you are in the first steps of building your business. It creates a space for the collaboration and motivation you need for launch day. However, connecting with a designer may be intimidating if you don’t know what to expect or don’t have all aspects of your business planned out.
Below is a little insight into how our brand design process goes, so you can know what to expect and if it's right for you.
01. Discovery call
So, you have a vision for your business but need help to bring it to life. You have filled out an inquiry and scheduled your discovery call…now what?
Discovery calls are our way to get to know each other and learn more about what it is we can do for you. We like to learn about what kind of business you’re in, the goals of your business, and what services of ours you are looking to utilize. We also like to know what your current branding looks like (if you have one) and the vision you have for your future branding. Once we learn more about each other, we dive into your budget for the project, timing, and our next steps towards your end goal.
02. Strategy calls
Depending on what service you are looking for (Branding or Web design) we will host a strategy call where we will dive deeper into your vision. These strategy calls are important because they allow us to help you build a solid brand reputation, attract more of the right people long term, build advocacy, and generate repeat sales for the right price. Your brand strategy is a plan which helps the brand reach its goals and big picture vision. It’s about saying the right things to the right people.
We cover things from keywords that describe your business feel, target audience, services, or products you want to highlight, to what your vibe board looks like, and why you choose the inspiration you did.
All of this helps us build the most strategic brand or website we can for you!
03. Building your brand
After our Strategy call, we will begin building out your brand. This will include a logo suit (primary and secondary logo, brand mark, and icon), typography, brand colors, mission, statement, tagline, etc. This is when we really get our creative juices flowing and put together a brand that aligns best with your vision but will also speak to your audience's interests and needs.
This is when having a well-updated vibe board comes in handy for us. We will grab inspiration from your board and use to it begin creating our design concept.
Once we have finished, we will present to you and talk through your designs and how they fit into your business. We offer two rounds of refinements to fine-tune any details and incorporate your feedback, once complete you will be ready to receive your final assets!
04. Your branding is complete
It’s as simple as that! Once you have received your assets, you can start incorporating them into all aspects of your business. Remember, when it comes to branding consistency is key. We like to give our clients a guide on how to best use your logos, so they won’t go to waste.
After you receive your assets, that doesn’t mean our work together is done. We are always open to helping you with any part of your business. Whether that be web design, coaching, or answering any questions on how to best use your branding, we are always here for you.
Ready to work with a brand designer? Click the button below to fill out our inquiry form and schedule your free discovery call to see how we can help!
