Brand Strategy vs Visual Branding

We’re sure you’ve heard us say it before, but we’ll say it again - Branding is so much more than a flashy logo and playful colors. Branding is a combination of brand strategy and visual branding. 

The magic happens when your visual branding works hand in hand with your brand strategy.

Brand strategy is the engine that should drive your marketing and visual branding. 

It includes brand goals, mission, vision, pitch statement, tagline, client experience, origin story, brand words, brand values, messaging, tone, theme, target audience, niche, the problem you solve for your audience, etc.

For example, our mission: A one-stop, all-inclusive agency to guide entrepreneurs as they launch their business through branding, coaching, consulting, and web design because entrepreneurs should be able to launch under one roof.

Visual branding is the visual execution of your brand strategy.

It should be used to emotionally connect with your audience in a way that executes on your brand strategy. It includes vibe board, brand colors, typography, primary logo, secondary logo, brand mark, brand icon, brand texture, brand pattern, branded photography, branding in action, etc.

For example, our logo:

But most importantly - branding is the way you make your clients and customers feel. It’s both the first impression and the warm blanket that guides them along their journey.

Ready to level-up your brand strategy in order to convert sales? We’re here to do it for you. Click the button below to fill out our inquiry form and schedule your free discovery call to see how we can help!