Knowing When To Rebrand

Your branding is one of the topmost important assets of your business. It's what sets you apart for your competitors and what welcomes your clients even before you do. If your branding isn’t strategically planned out, you may not get as much traffic or sales as you were wishing for. Rebranding can be something many entrepreneurs step back from because they think it might mean changing directions from your original vision. Even though in some ways that might be the case, it can also mean getting more on track with your vision!

Below are some ways to know when it’s time to consider rebranding:

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Brand Strategy, Strategic Branding Launch + Co Brand Strategy, Strategic Branding Launch + Co

Saying The Right Thing To The Right People

A foundational part of creating a brand strategy is defining who your target audience is. The reason for defining and learning as much as you can about your target audience is so you can know the most effective ways to connect with them. You want to know what will visually resonate with them and how you can design a brand that will connect and provide the experience your audience is looking for.

So let’s dive into the things you should consider when it comes to your target audience and your brand messaging:

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Sales, Sales Page, Ecommerce, Web Design Launch + Co Sales, Sales Page, Ecommerce, Web Design Launch + Co

The Sales Mindset

If you are a new or established entrepreneur, then you are no stranger to sales. Whether you are selling your product, offerings, or self, it’s crucial that you can do it efficiently enough for your business to thrive. Closing a sale of any kind requires you to have a strong sales mindset!

So what does a sales mindset look like? Let’s dive in:

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Launch + Co Launch + Co

Tips For Starting Your Ecommerce Business

The world of eCommerce has grown tremendously over the last couple of years and will only continue to do so. That means you will have competitors if you are planning on launching your eCommerce business any time soon. We know that sounds daunting, but it is only an opportunity to get creative and show your future clients why they should choose you over the rest.

Below we have put together some helpful tips you should know before entering the world of eCommerce. Let’s dive in:

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Business Coaching, Launch, Entrepreneur Launch + Co Business Coaching, Launch, Entrepreneur Launch + Co

When To Take The Leap

A tricky part of being an entrepreneur is knowing when to take the leap. By that, we mean knowing when to drive fully into your business and become a full-time entrepreneur. Doing this can be one of the hardest things to commit to. We get it, leaving behind the security of your current career to take a risk on your business is a scary thing to do. We have taken the leap and have learned so many things along the way. Let’s dive into what being a full-time entrepreneur looks like and how to best prepare yourself for when you decide to take the leap:

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How To Make Your Product Stand Out

Being an entrepreneur In the age of consumerism means your product is constantly being compared to others. If you make sure what you have to offer is appealing to your clients in every aspect, it will make bringing your product to market not as intimidating. Here are some of our best tips to make sure that your product stands out among the rest and captures the eye of your clients:

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Web Design, Websites, Sales Launch + Co Web Design, Websites, Sales Launch + Co

Tips For Creating Your Sales Page

A sales page is a perfect place to show off your offerings without committing to a full site. It needs to be compelling, detailed, and able to persuade your clients on why they should buy, all on the same page. If you have a sales page or if you’re thinking about investing in one, here are some of our tips when it comes to creating one:

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Web Design, Websites Launch + Co Web Design, Websites Launch + Co

Is Squarespace or Shopify Best for Your Business?

At first glance, Squarespace and Shopify can seem pretty similar. They were both easy for entrepreneurs to build their online presence and sell their offerings. However, they were initially made for different purposes. Let's dive in.

Squarespace was designed for content-based websites, whereas Shopify was designed so entrepreneurs could make an online store to sell their offerings. Over time, both platforms developed new features that resembled each other and eventually became very similar.

So which platform is best for your business? Let's start by answering these questions:

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Launch + Co Launch + Co

Creating A Vision For Your New Business

In our coaching calls with our clients, we always start by asking them about their vision. Creating the vision for your business will help you set a strong foundation from the get-go. This vision may help you get to your vision statement, but that is not what we are referring to today. This vision is all about asking yourself the fundamental questions as you decide what the future of your business looks like.

Here are a few of the questions we present our clients with:

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How To Make Your Brand Feel Expensive

The most common request we get from our clients is to make their brand feel expensive and luxurious. The secret is that it’s all about the details. If you want a brand to feel luxurious, you better be ready to roll out the digital red carpet for your clients.

Here are our tips on how to convey luxury as a service provider:

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Sales, Sales Funnel Launch + Co Sales, Sales Funnel Launch + Co

Ready To Outsource Your Branding?

It can be tricky to know when the right time is to take the leap and make the investment in your business. Branding is a serious investment, especially if it is done right. What you should be considering is that in order to get the results you are looking for, this may be the most important investment you make for your business.

Let’s look at the factors that you need to consider when thinking about outsourcing your branding.

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Sales, Sales Funnel Launch + Co Sales, Sales Funnel Launch + Co

The Role of Branding in Your Sales Funnel

If you are a service provider, your sales funnel plays a critical role in your business’s scalability and longevity. Not only should it be consistent and strategic, but it should be branded every step of the way. Your brand is just as much about the experience of working with you as it is your brand strategy and visual branding.

This is the role that branding should take in each step of your sales funnel:

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Launch + Co Launch + Co

Why You Need A Lead Magnet

A lead magnet is an incentive you provide to a future client in exchange for their email address. The incentive should be a value-add resource that solves a problem for your target audience. This can be an educational PDF, checklist, investment guide, webinar replay, event sign-up, waitlist, etc. The goal of the lead magnet is to provide enough value that future clients will gladly give you their email addresses. It allows you to build your email list of future clients and create a trusted relationship with them.

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Finding Purpose Through Entrepreneurship

If you know you are a future entrepreneur and are in the “pre-idea phase” - listen up, this is for you.

You may be like we were a little over a year ago. You know you want to work for yourself, have freedom in your day-to-day, and build a business. But you don’t know where to get started. That’s ok.

Most people who have “made it” in entrepreneurship don’t speak to the “pre-idea” phase. It’s a critical part of the process that doesn’t get enough attention.

If you are looking to find purpose through entrepreneurship and don’t know where to start, begin by using these tips:

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The Importance of Brand Consistency

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

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Launch + Co Launch + Co

What Makes Up a Brand Strategy?

When we design strategic brands for our clients, the brand strategy serves as the core of everything we do. The brand strategy is the first brand exercise we complete as it should directly influence the visual branding. A brand strategy sounds great, but what exactly is it?

Our brand strategy is broken into three main sections:

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Launch + Co Launch + Co

How to Crush Your Next Launch

There is nothing worse than spending months developing a new product or offering than hearing crickets on launch day. Unfortunately, we’ve been there, but we learned a lot from the experience so it doesn’t have to be you. Strategically planning your launch is critical to creating momentum for your offer.

These are the three critical areas you should focus your attention on when planning for a successful launch:

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Overheard In Our Coaching Sessions

As business coaches, we work with entrepreneurs at all phases of their start-up journey. Despite where they are in their business, most of our clients deal with the same three problems. By working with our clients through these problems, we are able to empower them to scale and drive revenue.

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What Your Logo Says About You

You’ve heard it from us before, but your branding is not exclusively your logo. But… your logo does play a critical role in your branding. Your logo should be a visual representation of who you are as an organization. It gives your future client a snapshot of what it’s like to work with you.

Here are some tips to consider when designing your logo:

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